When the market was flooded with too many overly cute, dizzying products, we decided to develop a path that didn't follow the crowd. We carry out our brand spirit through our own practical actions: we hope that every newborn will explore his/her true gender self in a loving environment and bravely retain his own uniqueness. They don't have to be held hostage to any limiting thought, nor dictated by gender or stereotypes conveyed by the mass media as to which color or style of toy they should like. Our slogan is 'Safe but Chic'！

HEORSHE products are designed with a focus on gender-neutral and inclusive aesthetics. The design philosophy revolves around creating versatile and timeless pieces that cater to diverse preferences and identities. Emphasizing simplicity and functionality, HEORSHE products aim to break away from traditional gender stereotypes, promoting a more inclusive and open-minded approach to fashion and lifestyle. The use of sustainable materials and a commitment to ethical practices further underscores the brand's dedication to responsible and forward-thinking design.

Our baby products are crafted from PPSU and silicone, both eco-friendly and food-grade materials. PPSU offers exceptional durability, chemical resistance, and heat tolerance, ideal for baby bottles and medical devices. Silicone is a non-toxic, tasteless material with excellent resilience to temperature variations, ensuring our products are safe, long-lasting, and environmentally sound.